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How to Create a Product Comparison Spreadsheet

Vendor Comparison Spreadsheet Template

Instructions for Use:

  1. List Vendors: Enter the names of the vendors you are evaluating in the top row.

  2. Define Criteria: Adjust the criteria in the left column to match your specific needs. Add or remove rows as necessary.

  3. Input Data: Fill in the data for each vendor based on their proposals, demos, and your research.

  4. Score & Weight: For the scored sections, rate each vendor on a scale of 1-5 (1 = Poor, 5 = Excellent). Assign a weight to each category based on its importance to your business (total must equal 100%).

  5. Analyze: The spreadsheet will automatically calculate weighted scores and a total. The vendor with the highest total score is, objectively, the best fit for your weighted criteria.

Template Structure

  1. Project: [e.g., Selection of a New CRM Platform]
    Date of Comparison: [Date]
    Prepared by: [Your Name/Team]

    CriteriaVendor A:
    [Enter Vendor 1 Name]
    Vendor B:
    [Enter Vendor 2 Name]
    Vendor C:
    [Enter Vendor 3 Name]
    Notes / Source Links
    SECTION 1: COMPANY & PROPOSAL
    Contact Person & Details
    Proposal Date
    Reference Customers(Paste links to case studies)
    Overall First Impression (1-5)
    SECTION 2: COST ANALYSIS
    Implementation/Setup Fee
    Subscription Model
    (e.g., Per User/Month)
    Estimated Annual Cost
    (For your team size)
    =([Cell]*12)=([Cell]*12)=([Cell]*12)Auto-calculates from sub cost
    Payment Terms
    (e.g., Annual discount?)
    Cost for 3 Years
    (Total Cost of Ownership)
    =([Cell]*3)=([Cell]*3)=([Cell]*3)Auto-calculates from annual cost
    Additional Costs
    (Training, Support, Overage)
    Cost Score (1-5)
    Weight: [e.g., 25%]
    *1=Expensive, 5=Great Value*
    SECTION 3: TECHNICAL & FEATURES
    Core Feature #1
    (e.g., Automated Reporting)
    ☑ Yes / ☐ No☐ Yes / ☐ No☐ Yes / ☐ No
    Core Feature #2
    (e.g., Custom Dashboards)
    ☐ Yes / ☐ No☐ Yes / ☐ No☐ Yes / ☐ No
    Integration #1
    (e.g., Slack)
    ☐ Yes / ☐ No☐ Yes / ☐ No☐ Yes / ☐ No
    Integration #2
    (e.g., Mailchimp)
    ☐ Yes / ☐ No☐ Yes / ☐ No☐ Yes / ☐ No
    Security & Compliance
    (e.g., SOC 2, GDPR)
    Scalability
    Ease of Use / UI (1-5)
    Technical & Feature Score (1-5)
    Weight: [e.g., 35%]
    Average of feature checks & scores
    SECTION 4: SERVICE & SUPPORT
    Support Hours
    (e.g., 24/7, 9-5 ET)
    Support Channels
    (Phone, Email, Chat)
    Service Level Agreement (SLA)(e.g., 99.9% Uptime)
    Onboarding & Training Included
    Customer Reviews (G2/Capterra) (1-5)
    Service & Support Score (1-5)
    Weight: [e.g., 20%]
    SECTION 5: CONTRACT & TERMS
    Contract Length
    Termination Clause
    Data Ownership & Portability
    Contract & Terms Score (1-5)
    Weight: [e.g., 10%]
    *1=Rigid, 5=Flexible & Fair*
    SECTION 6: SCORING & DECISION
    Weighted Cost Score=[Cost Score] * 0.25=[Cost Score] * 0.25=[Cost Score] * 0.25
    Weighted Feature Score=[Feature Score] * 0.35=[Feature Score] * 0.35=[Feature Score] * 0.35
    Weighted Support Score=[Support Score] * 0.20=[Support Score] * 0.20=[Support Score] * 0.20
    Weighted Contract Score=[Contract Score] * 0.10=[Contract Score] * 0.10=[Contract Score] * 0.10
    🚨 TOTAL SCORE=SUM(Weighted Scores)=SUM(Weighted Scores)=SUM(Weighted Scores)The highest score wins.
    Final Decision & Next Steps

How to Implement This in Excel/Sheets:

  1. Copy the Structure: Create a new sheet and copy the table structure above.

  2. Use Data Validation for Yes/No: For the "Yes/No" cells, use Data Validation (in Excel: Data Tab > Data Validation > Allow: List > Source: "Yes,No").

  3. Use Data Validation for 1-5 Scores: Similarly, create a data validation list with "1,2,3,4,5" for the score cells to ensure consistency.

  4. Implement Formulas:

    • The Estimated Annual Cost and Cost for 3 Years cells should contain simple multiplication formulas referencing the cell where you entered the monthly or annual cost.

    • The TOTAL SCORE row is the sum of all the Weighted Score cells above it.

  5. Adjust Weights: The weights (25%, 35%, etc.) are examples. Change the percentages in the Weight: fields and the corresponding formulas in the Weighted Score rows to match your priorities. Ensure all weights add up to 100%.

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